- ABOUT US PAGE DESIGN FOR PHOTOGRAPHY WEBSITE SERIES
- ABOUT US PAGE DESIGN FOR PHOTOGRAPHY WEBSITE DOWNLOAD
It’s difficult to showcase your brand story using a series of unrelated stock photos. Yet, you’ll find 40% of marketers still using them. The goal is to rise to the surface in a sea of websites, which is easier to do with original photography. Having anything that even remotely resembles a competitor’s work or branding isn’t ideal. It’s mishaps like these that you want to avoid. In 2004, the two computer companies used a photo of the same college girl for their “Back to School” promotional materials (what are the odds?). Take, for example, the incident with Gateway and Dell. On the other end, so are millions of other people.Īlthough rare, there are instances where brands end up using the same or similar stock photos. On one end, you’re getting access to thousands of images.
ABOUT US PAGE DESIGN FOR PHOTOGRAPHY WEBSITE DOWNLOAD
Be the Only One Using ThemĪnyone can visit a stock photo website and download an image. Taking the time to shoot photos and videos that feature your office, employees, products, and other business assets better showcases your brand’s personality. The next best thing is to create your own library of content. For example, if you need photos of a salesperson, then opt for one where they’re looking at a screen talking vs. Stock photos tend to come off as cheesy and inauthentic, so it’s critical to find images that appear to be original. But is it accepted by your target audience? It’s to the point where it’s common to use stock photos, user-generated content (memes and other visuals created by social media users), and other unoriginal visuals. Or if you don’t have the budget to obtain original photos.īut is it the right move for your website design? Here’s a look at some of the reasons why you should start using original visual content for your website. It’s a feasible option when you need to quickly get a site or page up and running. You, too, may have used stock images within your blog posts and throughout your website. Why Images Are Important on a Websiteīusinesses use stock photos liberally because they’re easy to access, and in many cases, they’re free (or cheap) to use. So if you’re pondering using stock photos or think it’s unnecessary to add video to your website, then it’s time to pump the brakes and read up before you move forward.
It needs to be high quality and should accurately represent your product or service - especially when you have 67% of online shoppers rating high-quality product images as “very important” for making a purchasing decision. But you don’t want to put just any imagery on your web pages. Adding photos and video content to your website is critical.
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